Every creator, brand, and storyteller wants to know the same thing: How do I make sure people actually see my content? In a world where social media platforms control what we see, cracking the code of the algorithm can feel like an impossible task. But here’s the truth—algorithms
What if I told you your story isn’t really about you? That might sound strange—after all, you’re the one telling it, right? But here’s the thing: The best stories aren’t about the storyteller. They’re about the audience. Think about some of the most successful
The Super Bowl isn’t just about football—it’s a storytelling showdown. Brands spend millions trying to craft the perfect ad that’ll get people talking. But sometimes? They miss the mark big time. Remember Pepsi’s 2017 ad with Kendall Jenner? The one where she handed a cop
Every year, the Super Bowl delivers more than just football—it gives us a masterclass in storytelling. Whether it’s the high-stakes action on the field, the dramatic halftime performances, or the commercials that make us laugh (or cry), the Super Bowl is about more than just sports. It’s
Have you ever felt like life is happening around you, but you’re stuck in the background? It’s time to flip the script and embrace your Main Character Energy. The truth is, your story matters. You deserve to be at the center of it. But here’s the catch:
Have you ever read something and thought, “This feels a little... off”? That’s the challenge with AI-generated content—it can be efficient, but it often lacks the human touch that makes a story truly resonate. It’s like watching The Terminator. Skyfall is powerful, but without heart, connection, and
In December 2018– I was teaching in at the prestigious Poynter Institute for Journalism. As I prepared for my talk, I wanted to know what was the best and most oxygen sucking story of the week and use it as an example. What I discovered was a big reality check,
Steal a page from Lin Manuel Miranda's playbook and seize the moment! When Lin-Manuel Miranda stepped onto the stage at the White House, the expectations were clear: perform a hit from In the Heights, his acclaimed Broadway show. Instead, he stunned the room by debuting the first song
It’s easy to get caught up in the numbers. You posted five times last week. Your email campaign reached 10,000 people. Your team delivered a polished report ahead of schedule. Those are your outputs—the tangible actions you take. But here’s the real question: What did those
That’s it. That headline is all I have to say for you to know that there’s some sort of intriguing story on the horizon. I was listening to Barefoot Contessa on the “We Can Do Hard Things” Podcast hosted by the Olympian, Best-Selling Author Glennon Doyle and her
One of the strangest things I ever witnessed working in small market TV was a well-intentioned segment called “Winners and Losers.” We had a big storm, and the reporter went around dubbing different locations as “winners,” like a movie theater or a tanning bed—because they were indoor activities unaffected
The Myth of "Retweets ≠ Endorsements" – Protecting Your Brand in a Digital World
"Ideas don't exist outside of the stories we tell, because that's how we explain them... If I can take an idea and embed it in a story, then everyone can carry it around in their back pocket. They make the idea easy to remember"
Crawling out from under nearly 20 years of working in newsrooms has led to some wild self-discovery. Turns out, I have some habits that no longer serve me. Here are the beliefs 5 I'm actively UNDOING: 1) The sound of silence is terrible. Nothing gets done without multiple
It's what I call it when I sit down to write or work and my brain says, "NOPE. Not now." Suddenly, I think it's time to really teach myself how to use that Excel technique I saw in a seminar 3 years ago and
"A lot of people focus on the beginning and end of the story, but the middle is where everything important happens. And a lot of people just skip over it." -Charles Duhigg On most journeys, there's excitement around starting. The end is the payoff and a
Stories are the threads that weave the fabric of connection. It's how we understand others and ourselves. For an estimated 20 million years, humans experience the world by and through telling stories. By 9AM on any given day, you've already consumed hundreds of stories. Researchers at
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